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Web Application2024

InfluencerX Voting Platform

Scaled to 10M+ concurrent users in 22 days

www.exhibit.tech
InfluencerX Voting Platform — live website screenshot
10M+
users
<1s
performance
99.99%
uptime

Exhibit Magazine India Pvt. Ltd.

Architected and built the InfluencerX voting platform from scratch — a real-time voting system for influencer competitions that scaled to handle 10 million concurrent users within just 22 days of launch.

LaravelRedisNGINXCDNLaravel QueuesMySQLGCP
The Challenge

Problem Statement

Constraint: 10M+ concurrent users submitting votes within a strict 22-day campaign window. Any downtime or data loss would result in severe reputational damage.

The Solution

How I Solved It

Architecture & Trade-offs: Bypassed synchronous MySQL writes entirely, which would have bottlenecked immediately. Instead, I architected a Redis-first ingestion layer using Laravel Queues for delayed batch writing to MySQL. Coupled with aggressive CDN caching, this ensured sub-second response times without expensive over-provisioning.

Results Achieved

10M+ concurrent users handled
Sub-second API response times maintained
Zero downtime during peak traffic
22-day campaign completed flawlessly

Key Takeaways

1. You don't need expensive infrastructure to scale — Redis as the source of truth and CDN-first delivery solved 80% of our scaling challenges.
2. Async processing is non-negotiable at scale — moving MySQL writes off the hot path into Laravel Queues was the single biggest performance unlock.
3. Pre-warming infrastructure saves more than auto-scaling alone — we kept 2x baseline capacity during peak hours.
4. Sub-second response times aren't a nice-to-have, they're table stakes — anything over 1 second and users drop off during voting.

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