Product engineering
Web platforms and SaaS
Custom SaaS products, dashboards, internal tools, content platforms, and the APIs and integrations between them, in Laravel, Node.js, Python or Next.js. I build them the way I'd want to inherit them: typed, tested, documented and observable.
- Timeline
- Scoped per project, agreed before work starts
- Price
- Fixed-scope quote after a discovery call
- Engagement
- Fixed-scope project
Is it a fit?
For
- Teams adding a major product area or a new platform alongside an existing one
- Companies whose billing, CRM and internal systems still sync by hand or by spreadsheet
- Publishers and media companies that have outgrown their CMS
Not for
- WordPress theme or plugin customization
- Projects that need a large agency team from the first day
What you get
- Application source code with automated tests
- A REST or GraphQL API with OpenAPI documentation
- Integrations with retries, signed webhooks and alerting
- Staging and production environments, deployed and monitored
- Architecture and operations documentation
How it runs
- 01
Discovery
We map the workflows, the data and the systems the platform must talk to, and agree what done means.
- 02
Architecture
A short written design: data model, API contracts, integration points and hosting. You approve it before the build starts.
- 03
Build in increments
Working software on staging every week, reviewed together, with priorities adjusted as we learn.
- 04
Launch and support
Production deploy with monitoring and a runbook, then maintenance or a retainer if you want one.
Typical stack: Laravel · Node.js · Python / FastAPI · Next.js · Vue.js · PostgreSQL · MySQL · Redis · Stripe · OpenAPI
Related work
- 2024 · B2B SaaS platform
Exhibit Social
A B2B influencer-marketing platform built from zero: 10,000+ influencers indexed and 30+ brand campaigns run on it. - 2025 · Education platform
Vayudoot Aviations
One platform for an aviation academy: public site, online exams with automatic grading and certificates, and student management. - 2024 · CMS migration and modernization
TopGear India CMS
A magazine CMS moved from CodeIgniter on shared hosting to Laravel on Google Cloud: page loads from 1–3 min → 3 s.
Questions
Which stack do you use?
Laravel, Node.js or Python on the backend; Next.js or Vue.js on the front end; PostgreSQL or MySQL with Redis. We choose together, based on your team and what the product needs.
Can you work inside our existing codebase?
Yes. Most of this work is on existing systems. I start by reading the code and writing down what I find, before changing anything.
How do you handle integrations that fail?
Every integration gets retries with exponential backoff, idempotency where the other side supports it, signed webhooks, and alerts when something keeps failing. Data isn't silently lost.
Do you build CMS platforms?
Yes: custom editorial platforms in Laravel, and headless setups that feed Next.js front ends, with editorial workflows, roles, media handling and migration from the old system with redirects preserved.
More in product engineering
- MVP Sprint: A production-grade first version of your product in six to eight weeks, at a fixed price.
- Legacy modernization: Move an aging system to a modern stack without stopping the business.
Tell me about your project.
A short brief is enough to start. I’ll reply with questions, a suggested first step and when I could begin.